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The Smokefree 2030 Ambition

In 2019, the Government pledged to make England ‘smokefree’, defined as smoking rates of 5% or less, and gave the tobacco industry an ultimatum to make smoking obsolete by 2030.

The current Tobacco Control Plan ends this year and a new Plan to deliver a smokefree 2030 is under development, informed by the findings of the Independent Review into smoking commissioned by the Secretary of State for Health.

Analysis by Cancer Research UK shows that at current rates of decline England will not be smokefree until 2037, and the most deprived quintile not until the mid-2040s. The Smokefree Action Coalition and the APPG on Smoking and Health, supported by ASH, are campaigning for a comprehensive evidence-based strategy to deliver a Smokefree 2030 funded by a ‘polluter pays’ levy on tobacco manufacturers.

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