Fact Sheet
Statistical
Use of vapes (e-cigarettes) among adults in Great Britain
Executive Summary
This 2025 factsheet presents an overview of vaping behaviour among adults in Great Britain. Drawing from ASH Smokefree GB survey data (n=13,314), key findings include:
- 10% of GB adults vape, equal to an estimated 5.5 million people.
- 13% of GB adults smoke, which has been at the same level since 2021.
- 55% of people who currently vape used to smoke but have now given up (2 million people), though 40% are still smoking (2.2 million people).
- Misconceptions about vaping harms have increased: 53% of people who smoke believe vaping is as harmful or more harmful than smoking.
- Disposable vape use peaked in 2023 and is now in decline.