Fact Sheet
Statistical
Use of vapes (e-cigarettes) among adults in Great Britain
Update 15/09/25: This fact sheet is updated to correct an error in the Executive Summary: there are approximately 3.0 million adult ex-smokers who vape in GB, not 2 million. This number was reported correctly in the rest of the fact sheet.
Executive Summary
This 2025 factsheet presents an overview of vaping behaviour among adults in Great Britain. Drawing from ASH Smokefree GB survey data (n=13,314), key findings include:
- 10% of GB adults vape, equal to an estimated 5.5 million people.
- 13% of GB adults smoke, which has been at the same level since 2021.
- 55% of people who currently vape used to smoke but have now given up (3.0 million people), though 40% are still smoking (2.2 million people).
- Misconceptions about vaping harms have increased: 53% of people who smoke believe vaping is as harmful or more harmful than smoking.
- Disposable vape use peaked in 2023 and is now in decline.