What is comprehensive tobacco control?
Roadmap stop 1
Comprehensive tobacco control is a coordinated, multiagency approach to reducing smoking prevalence and the harm from tobacco. There are six internationally recognised strands of tobacco control work, the World Health Organization sets these out in the MPower framework:
These reflect the six strands set out by the World Bank framework for tobacco control, which formed the basis of the 2011 Tobacco Control Plan for England, Healthy Lives Healthy People, these are:
- Monitoring tobacco use and prevention policies;
- Protect people from secondhand smoke;
- Offer help to quit tobacco use;
- Warn about the dangers of tobacco;
- Enforce bans on tobacco advertising, promotion and sponsorship;
- Raise taxes on tobacco.
These reflect the six strands set out by the World Bank framework for tobacco control, which formed the basis of the 2011 Tobacco Control Plan for England, Healthy Lives Healthy People, these are:
- Stopping the promotion of tobacco;
- Making tobacco less affordable;
- Effective regulation of tobacco products;
- Helping tobacco users to quit;
- Reducing exposure to secondhand smoke; and
- Effective communications for tobacco control
Tobacco control is most effective when localities are able to consider and act on all of these components. The North East regional tobacco control office, Fresh, has based activity on, and added to, the World Bank six strand approach, while Greater Manchester has based its strategy on the MPower framework.
This short briefing sets out the case for comprehensive tobacco control.