Summary
The five-year strategy set out in the Government’s previous Tobacco Control Plan for England came to an end in 2015. Smoking Still Kills (released in June 2015) proposed new targets for a renewed national strategy to accelerate the decline in smoking prevalence over the next decade. The report set out short-term objectives and longer term aims and developed the agenda for tobacco control launched in 2008 with Beyond Smoking Kills.
A key recommendation of Smoking Still Kills was for the Government to impose an annual levy on tobacco companies and for the money raised to be used to pay for measures such as mass media campaigns and stop smoking services.
The recommendations were developed by an editorial board in consultation with an advisory board of academics and experts, and following feedback from four regional events with local and national tobacco control professionals.
Smoking Still Kills was endorsed by 129 national and local organisations.
