A Roadmap to a Smokefree Country: No one starts, everyone stops, no profit in tobacco

This landmark report sets out the urgent actions needed to end smoking in a generation. It calls on all political parties to support a bold, fully funded strategy that will:

• Reduce smoking rates by 2 million people by the end of this Parliament
• Invest £97 million annually in targeted stop smoking support
  
• Introduce a ‘polluter pays’ levy to raise £700 million a year from the tobacco industry
• Strengthen regulation to prevent children from the harms of tobacco

Smoking remains the leading cause of preventable death and disease in the UK, responsible for 74,000 deaths each year and costing society an estimated £43.7 billion annually.

This roadmap builds on the progress of the Tobacco and Vapes Bill and outlines the comprehensive approach needed to protect future generations, close the gap in healthy life expectancy, and reduce the burden on the NHS.