Our work over the next five years will free more people from harms of tobacco, allowing them to live longer, healthier and happier lives. This Strategic Plan builds on our past successes and sets out our next steps towards a world free from the harm caused by tobacco. ASH’s core strength has always been in our ability to bring coalitions together - together we are greater than the sum of our parts. We hope you will continue with us on this journey.
Our mission is to build evidence of what works and campaign to end tobacco use.
Our goals are:
- No one starts:
- In five years fewer than 2% of 15 year olds smoke
- In ten years fewer than 1% of 15 year olds smoke
- Everyone stops:
- In five years smoking rates below 6.7%
- In ten years smoking rates below 5%
- No profit in tobacco:
- UK tobacco company profits limited to those of average consumer profits (10% versus 60%)
- UK regulation is future proofed against industry innovation
Our Strategic Aims are:
- Transformative legislation enacted so that national legislative levers are fully utilised to secure impact at scale.
- Reduced smoking inequalities so that through a focused approach to narrowing inequalities, the impact of smoking on disadvantaged populations is minimised.
- Comprehensive tobacco control strategies properly funded so that demand and supply-side factors contributing to smoking are addressed across all tiers of government and with sufficient funding.
- Strong organisation equipped to deliver on our goals so that ASH is fit to continue to deliver on its mission into the future.
