In this webinar experts shared advice about using real stories in tobacco communications, referring to guidance on working with case studies published in the Smoke-free Generation Communications Toolkit.
Experts shared how real stories can make tobacco communications feel human, believable and relevant, giving people hope that quitting is possible, and explaining why protecting the next generation matters.
Speakers and presentations included
- Welcome and introductions
Hazel Cheeseman, Chief Executive at ASH - Guidance on working with case studies
Andy Lloyd, Head of Marketing and Communications at Fresh and Balance and Katy Connolly, Marketing and Communications Manager at Centre for Excellence - Q & A with the panel
Katie Freeman, Public Health Specialist at Swindon Borough Council who shared her story as part of Smokefree South West's 'What Will You Miss?' campaign and Samantha O'Loughlin, Public Health Practitioner at Liverpool City Council, who shared Liverpool's approach to working with case studies to communicate about the smoke-free generation
Resources