This smokefree generation communications toolkit has been created in partnership with Fresh and Balance and the Humber and North Yorkshire Centre for Excellence.
On 1st January 2027 the UK will become only the second country in the world to introduce a ‘smokefree generation’ by continuously raising the age of sale for tobacco. This communications toolkit contains resources to help you maximise the opportunity that this presents for the benefit of public health and play your part to ensure it is a success.
The toolkit has been designed for anyone who has a role to play in implementing the smokefree generation policy in England, including public health and comms teams in local authorities, the NHS, regional tobacco control programmes, tobacco control leads and Trading Standards teams.
The aim of this toolkit is to help guide partners through public and partner engagement and communications. The toolkit includes core messages that your organisation can use to communicate this policy, and all the materials and resources needed to do so. An updated toolkit will become available as we move closer to the implementation date.
If you have any questions about the toolkit, please contact press@ash.org.uk.