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Briefing
Local Toolkit

Comms planning for the smokefree generation

ASH
Jan 2026
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This paper sets out some ideas for local authorities to consider in developing their own communications plans through 2026, ahead of implementation. It outlines: 

  • The opportunity of the smokefree generation
  • Recommendations for local communications plans
  • A timeline for action
  • Support from ASH and others
  • Communication approaches for key stakeholders
  • An overview of lessons from past tobacco control measures