Hazel Cheeseman
Chief Executive
Hazel has worked in tobacco control since 2013; first leading ASH’s programme of work to support local government to take on public health responsibilities, before leading ASH’s policy work from 2014 onwards. She has a background in health and social care policy in the UK and abroad.
Caroline Cerny
Deputy Chief Executive
With more than 15 years in the NGO sector campaigning for policy change on public health issues, Caroline brings a wealth of experience to ASH. Before joining Bite Back, Caroline led the Obesity Health Alliance since its set up in 2016, helping secure vital policy change on unhealthy food and drink advertising and the soft drinks industry levy. Caroline has also worked at Cancer Research UK and the Department of Health and Social Care.
About ASH
Action on Smoking and Health (ASH) was established in 1971 by the Royal College of Physicians. It is a public health charity which works to eliminate the harm caused by tobacco. The organisation is headed by chief executive Hazel Cheeseman and governed by a Board of Trustees. The Duke of Gloucester is the patron.
ASH also provides the secretariat for the All Party Parliamentary Group (APPG) on Smoking and Health.
ASH is globally recognised for its success in effectively campaigning for workable and evidence based policies and has played a pivotal role in the campaign for a number of policy measures including smokefree legislation and standardised packaging.
ASH also worked to secure the success of the WHO Framework Convention on Tobacco Control (WHO FCTC) and in 2011 was awarded the prestigious WHO World No Tobacco Day medal. In 2012 ASH was awarded the Luther L. Terry Award for outstanding organisations by the American Cancer Society.
ASH co-ordinates the Smokefree Action Coalition and is a member of the Smokefree Partnership and the Framework Convention Alliance.