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ASH

About ASH

Action on Smoking and Health (ASH) is a public health charity set up by the Royal College of Physicians to end the harm caused by tobacco.

After 50 years' successful campaigning this goal is within our grasp, but only if the inequalities in smoking across society are addressed.

Media Centre

Latest Press Releases

06 January 2026

‘A Historic Shift in Public Health’ - ASH Chief Executive writes to retailers as the smokefree generation law moves closer

With just under a year to go until the smokefree generation age-of-sale law is due to take effect on  1st January 2027, Action on Smoking and Health (ASH) Chief Executive Hazel Cheeseman has written an open letter to retailers across the UK setting out what the change will mean for businesses, communities and public health and urging the sector to treat the policy as a manageable transition with long-term benefits for business and public health.

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02 January 2026

Most Young Smokers Wish They Had Never Started – One Year Ahead of Landmark Smokefree Generation Policy

New data shows that 69% of 11–17-year-olds in Great Britain who currently smoke say that, if they could go back in time, they would not have started smoking.

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