Tobacco Manufacturers’ Christmas present for public health – Legal challenge on Point of Sale is dropped.

Thursday 22 December 2011

The world’s four biggest cigarette companies have dropped their legal challenge to the Government’s ban on displaying tobacco products in shops in England.

Responding to the news, ASH Chief Executive Deborah Arnott said:

“What a wonderful Christmas present from the tobacco industry. This will bring festive cheer to all those working to prevent children and young people from taking up smoking.”

“Over the years the tobacco industry has frequently used the law courts to try to overturn or undermine tobacco control measures without success. They know they won’t win, these legal cases are simply attempts to slow down implementation. They may have given up on point of sale but legal challenges on plain packaging in Australia are still underway.”

“Dropping the legal challenge just before Christmas is an attempt by the industry to bury bad news. It also shows that yet again the tobacco industry’s case against legislation has no merit.”