Big Tobacco gets a bloody nose over plain packaging

Wednesday 15 August 2012

The decision by the Australian High Court to reject the legal challenge by the tobacco industry against the tobacco plain packaging legislation has delighted health campaigners in the UK.

Deborah Arnott, chief executive of ASH said:

“Australia’s defeat of Big Tobacco is a victory for the world. There will be many more court cases but the principle is clear: the tobacco industry has no legal right to put profit before health in marketing its lethal products.

Where Australia leads other countries will follow. Now the UK Government’s consultation on plain standardised packaging of tobacco has closed we are well placed to be next”

[1] For further information see the Australian Minister for Health’s press release:

High court ruling:

[2] For mock up images from the Australian Health Department’s website see:

[3] ASH’s response to the UK Government’s consultation on plain packaging:

[4] Briefing on plain packaging in the UK: