ASH Media Advisory note on the tobacco display ban – Implementation date: 6 April 2012

Wednesday 28 March 2012

From 6th April 2012 a ban on the display of tobacco products in large shops in England will take
effect. The ban in small shops will be implemented in April 2015. [1]

The measure was proposed under the Labour Government and passed into law as part of the Health Act 2009.

Prohibiting the display of tobacco products at the point of sale is designed to protect children from tobacco marketing and also to help adult smokers who are trying to quit or have recently stopped smoking. It is estimated that the display ban will result in up to 2,786 fewer children taking up smoking. [2]
ASH has produced a briefing detailing tobacco industry myths about the display ban and rebuttals to these claims. It is available at:

For further information and evidence to support the point of display ban, see the ASH briefing at:

ASH staff are available for interview – see contact details below.

[1] The definition of large and small shops is that used in the Sunday trading laws, ie. large stores are those with a floor area of more than 280 square metres.
[2] The Department of Health’s Regulatory Impact Assessment for the 2009 Health Act forecasts “579-2,786 fewer smokers per annum” (for a 10 year time horizon). This is a conservative estimate of potential benefits based on the available evidence.” Page 137


Contact: Amanda Sandford on 020 7739 5902 or
Deborah Arnott on 07976 935 987 (m) ISDN available. Note: Deborah Arnott will be available for interview from 6 April.