ASH Daily News for 20 September 2018


  • Just one in 10 of us will be smokers in 2023, say health officials
  • Public health campaigns “incredibly good value for money”
  • North East: Quitting smoking saves thousands of pounds


  • US: Most citizens are still misinformed about e-cigarettes


Just one in 10 of us will be smokers in 2023, say health officials

Health officials have estimated that just 1 in 10 people will be smokers in five years’ time. Public Health England (PHE) said that smoking rates among adults in England are expected to fall from the current level of 14.9% to around 10% by 2023. The number of smokers in England has already fallen by more than a million since 2014, it added.

The estimate comes as PHE launched its annual Stoptober campaign, encouraging smokers to quit in October. The campaign will see the introduction of a free online personal quit plan service, which provides smokers with a suggested combination of support based on their level of tobacco dependency and what quitting support they have used previously. It will be available from Thursday ahead of the official start of the campaign on the 1st of October. PHE estimates that of the 6.1 million smokers in England, around six in 10 want to quit.

Deborah Arnott, chief executive of health charity ASH (Action on Smoking and Health), said: “There are almost as many different ways of quitting as there are smokers, but to succeed smokers need motivation. ASH is delighted to see Stoptober is back on TV with a new ad campaign, which will raise awareness and provide valuable additional encouragement for smokers trying to quit with Stoptober.”

Ian Hudspeth, chairman of the Local Government Association’s Community Wellbeing Board, said: “Councils remain committed to helping smokers quit, however this is made all the more difficult by the Government’s reductions to the public health budget, which councils use to fund stop-smoking services. We have long argued that this is a short-term approach which will only compound acute pressures for NHS services further down the line.”

See also:
Stoptober, Personal Quit Plan
The Telegraph, Smoking will be ‘eradicated in England by 2030’
BBC, ‘Don’t go cold turkey’ to quit smoking
Rye & Battle Observer, Smokers in East Sussex urged to kick the habit during Stoptober
Viking FM, Stoptober returns to Yorkshire and Northern Lincolnshire
Downs Mail, Increase your chances of quitting smoking with national campaign
Hartlepool Mail, Smoking-related hospital admissions in Hartlepool hit eight year high

Source: Free Press, 20 September 2018

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Public health campaigns “incredibly good value for money”

Investing money in the Stoptober campaign leads to better results, says Professor Robert West, who was involved in the evaluation of the campaign in its first year. The review into the first Stoptober campaign estimated that it generated an additional 350,000 quit attempts, and led to a “significant increase in the quit attempt rate in that specific month compared to other months of the year,” according to Professor West.

Professor West said that public health campaigns are “incredibly good value for money in terms of public health benefit.” However, he also stated “it’s always a battle for the people in Public Health England (PHE) to get agreements for funding to do it.”

An official report evaluating the 2016 Stoptober campaign sets out a significant drop in media spend for the campaign. The PHE document found “In 2016, competing priorities led to a significant budget reduction for Stoptober. Most notably, media spend was reduced from £3.1 million in 2015 to £390,000 in 2016.”

Source: Basingstoke Gazette, 20 September 2018

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North East: Quitting smoking saves thousands of pounds

With the help of an e-cigarette, South Shields mum Deborah Davison gave up cigarettes in January after 40 years of smoking. Deborah says she has noticed significant improvements to her health and has already saved over £2,000.

Deborah said, “Generally, I feel much better and a number of people have noticed a difference in me. With the money I’ve saved I’ve been able to buy things for my grandchildren without waiting for pay day to come around and when my son started a new job and needed a new bus pass, I was able to buy it for him. I have helped my daughter purchase school uniforms for her children and it’s great to be able to support them. I’m planning to treat myself next year and go on holiday to somewhere hot and exotic.”

Councillor Tracey Dixon, lead member for independence and wellbeing at South Tyneside Council, said, “The number of people smoking in the Borough has reduced in the last five years but it is a sad statistic that almost 400 people still die in South Tyneside each year as a result of smoking. Quitting smoking is the single biggest thing you can do to improve your health and Stoptober is the perfect time to make that resolution to quit. While we would urge people to seek out the support of stop smoking services, vaping can also be an effective tool in helping people to kick the habit.”

Source: The Shields Gazette, 20 September 2018

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US: Most citizens are still misinformed about e-cigarettes

A recent poll from Rasmussen found that 50% of Americans believe vaping is no safer than smoking cigarettes; 13% believe vaping is less safe than tobacco smoking; and 17% are unsure which is safer. Similarly, data compiled by the National Cancer Institute’s Health Information National Trends Survey (HINTS), indicated that in 2017, the number of smokers believing e-cigarettes to be more harmful than regular cigarettes had increased since 2013.

See also:
Rasmussen, Most Say E-Cigarettes No Healthier Than Traditional Ones

Source: Vaping Post, 19 September 2018

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