New strategic guidance for local authorities: The End of Smoking

ASH and Fresh have produced a new brief guide for local authorities on how to achieve a smokefree generation (where 5% or less of the population smoke).

Download the full guide here


  • Currently in England, only 30% of smokers make at least one quit attempt every year. At this rate, it will take until 2043 to reduce smoking prevalence to 5%.


  • But, if 50% of smokers made an annual quit attempt, we could get to 5% smoking prevalence by 2029.


  • The End of Smoking outlines how local authorities can achieve this.



Professor Robert West, Professor of Health Psychology and Director of Tobacco Studies at University College London (UCL), explains the evidence behind the strategy outlined in The End of Smoking and demonstrates the impact such an approach could have: