Local Toolkit

local toolkit header

The Local Toolkit is a set of materials for local public health professionals involved in tobacco control. It was created by ASH, the Faculty of Public Health, the Local Government Association and Fresh. The materials are designed for use with Councillors and other stakeholders to help ensure that tackling tobacco use is high on the local public health agenda.

Together these resources will allow you to:

  • demonstrate the scale of the harm locally caused by tobacco use and the contribution this makes to health inequalities,
  • demonstrate the cost to local communities, local economies and service providers,
  • demonstrate the evidence of effectiveness of local action on tobacco and health, including tobacco control work and local stop smoking services.

The materials are designed for you easily to integrate local data from PHE’s local tobacco control profiles and from the ASH Ready Reckoner.



New strategic guidance for local authorities: The End of Smoking
ASH and Fresh have produced a new brief guide for local authorities on how to achieve a smokefree generation (where 5% or less of the population smoke).

Costs of smoking to social housing: The quitting dividend for tenants and landlords
A briefing and cost calculator for housing providers exploring the financial impact smoking has on social housing landlords and tenants.

Ready Reckoner tool 2019
Calculate the local costs of smoking with our Ready Reckoner. It’s an easy to use Excel spreadsheet that provides estimates of the local cost of smoking to smokers, the NHS and society at large. This version of the tool has been retrofitted to be consistent with the England data released in the Department of Health and Social Care’s publication “Towards a Smokefree Generation: A Tobacco Control Plan for England“. For estimates of data not included in the Tobacco Control Plan see the notes on the methodology here.

Annual local tobacco control report
Reports written by ASH and commissioned by Cancer Research UK on the state of funding for, and provision of, tobacco control measures and smoking cessation services in England.

Councillors’ briefings
This is a series of short papers for key Councillors including members of Health and Wellbeing Boards and Health Scrutiny Committees.

Health Inequalities Resource Pack
A set of materials to help reduce smoking rates among population groups experiencing inequalities in health.

FCTC Article 5.3 toolkit
A set of materials to help you protect public health policies from the influence of the tobacco industry.

The Cost to Social Care
ASH commissioned research that estimates the cost of smoking to the social care system.

Local public opinion
Short digests of public opinion by region on key tobacco issues.

Local tobacco alliance resources
A set of materials to support the development of new tobacco control alliances and provide information for those planning to renew or refresh their alliance.

A series of webinars providing up-to-date information on a range of key topic areas.

Presentations and slide packs
ASH presentations on key reports and topics and slide decks for you to use and adapt to share key tobacco control messaging.

Deaths caused by smoking each year in England.


External Resources

Local Tobacco Control Profiles
Local data on key indicators and trends for your local area by Public Health England.

Tobacco Control Plan for England
View a pdf version of Towards a Smokefree Generation: A Tobacco Control Plan for England.

NICE Guidance on Smoking
A collation of public health and clinical guidance on smoking related issues.

Public Health England’s JSNA Toolkit
PHE’s JSNA support pack helps local areas develop joint strategic needs assessments and local joint health and wellbeing strategies that effectively address public health issues relating to alcohol, drug and tobacco use.

ADPH/PHE What good local tobacco control looks like
This short briefing by the Association of Directors of Public Health (ADPH) and PHE summarises what good comprehensive local tobacco control looks like in practice.

Information for specialist stop-smoking services that are considering providing e-cigarette starter packs

ASH has endorsed this briefing Q&A document providing information and answers for Stop Smoking Services considering providing e-cigarette starter packs. The information is based on the findings of an NIHR funded trial available here: https://www.nejm.org/doi/full/10.1056/NEJMoa1808779


Regional Support Contacts

North East: Fresh

Yorkshire and the Humber: Breath 2025


If you have any queries about these pages, please contact enquiries@ash.org.uk

ASH Ready Reckoner 2022

The ASH Ready Reckoner is an easy-to-use cost calculator, allowing you to see the costs of smoking to society at national, regional, and local authority levels. Download ASH Ready Reckoner For information on how the costs were estimated, read the ASH Ready Reckoner Methodology document.     Below is a short video guide on how […]

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Housing engagement resources

Below you will find the first of ASH’s resources supporting public health teams to engage with partners in the housing sector. For any general queries or support on using the resources to engage housing partners, e-mail: admin@smokefreeaction.org.uk Tobacco control and housing: A case for action from both sides This short, two-sided briefing sets out the […]

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Local Alliances Roadmap

Local Alliances Roadmap England has achieved a consistent decline in smoking prevalence through comprehensive activity at national, regional and local levels with adult smoking rates falling from around 45% in 1974 to 14.4% in 2019. However, smoking still kills around 78,000 people a year. Differences in smoking rates are the leading cause of health inequalities […]

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Health Inequalities Resource Pack

Introduction In the UK, smoking rates have declined year-on-year in response to a comprehensive  evidenced-based tobacco control strategy.  However, while rates have broadly declined across society, they remain disproportionately high in some communities and inequalities in smoking rates have grown since the turn of the century.  Regardless of background, the majority of adult smokers want […]

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Councillor briefings

Click on the headings below to view short two sided briefings designed for councillors on key issues in tobacco control. Each briefing sets out the problem and points towards action councils can take to put things right. Making the case for local tobacco control This short briefing provides local councillors with the information they need […]

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