Standardised Plain Packaging

The UK is the second country in the world and the first in Europe to require cigarettes to be sold in plain, standardised packaging, following the lead of Australia which implemented the measure in December 2012.

For more information see ASH’s briefings below and the Smokefree Action Coalition website which has a dedicated page on standardised packaging  which includes links to key parliamentary debates and press releases.

See below for a summary of the High Court judgement on the tobacco industry’s legal challenge to standardised packaging released on 19 May 2016.



Since the UK left the EU we no longer use the EU graphic health warnings in Great Britain. See updated generic pack design with Australian graphic health warning, which also has the security features required by UK law as a fold out and 3D version of front and back. You are welcome to download and reuse these images as long as you credit them as “Pack conforming with 2021 GB regulations by Wee Creative for ASH”.

Click here to see the full suite of Australian health warnings now in the UK.

Australia was the first country in the world to implement standardised packaging of tobacco products, prohibiting company logos and colours.  The law which took effect on 1 December 2012 also requires enlarged pictorial health warnings on both sides of the pack.

ASH Briefing on Standardised Tobacco Packaging

Tobacco packaging has become one of the tobacco industry’s leading promotional tools. Research suggests that standardised packaging would increase the impact of health warnings, reduce false and misleading messages that one type of cigarette is less harmful than another, and reduce the attractiveness of smoking to young people.    

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Tobacco Industry Legal Challenge to Standardised Packaging of Cigarettes and Tobacco Products

For research and media purposes, ASH is providing a summary of the High Court judgement on the tobacco industry’s legal challenge to standardised packaging on 19 May 2016.

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Standard packs briefing for health professionals

This short briefing for health professionals answers some of the most commonly asked questions about the new tobacco packaging.

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Standardised Packaging Postcard

A postcard explaining the changes to tobacco packaging due to take effect from May 2016.

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Plain Packaging – An International Overview

A summary of developments around the world. Produced by the Canadian Cancer Society.  May 2016

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Standardised Packaging: Facts V Fiction

This briefing explains the changes to tobacco packaging that will take effect in the UK from 20th May 2016. It also includes counter-arguments to the claims made by the tobacco industry about standardised packaging.  

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Legal Opinion on standardised tobacco packaging

Legal Opinion on the compatibility of the UK proposals to introduce standardised packaging on tobacco products in England with the revised EU Tobacco Products Directive.

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ASH response to consultation on regulations for standardised packaging

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ASH response to consultation on standardised tobacco packaging

Response to government consultation on standardised packaging of tobacco products.

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