ASH comment on the British American Tobacco and McLaren Partnership
Responding to the BAT and McLaren’s new partnership Hazel Cheeseman, Director of Policy at ASH says:
“Tobacco branding on formula 1 cars was ubiquitous until it was banned, as all tobacco advertising was over ten years ago now, because it was shown to cause children to take up smoking. While tobacco companies may say that this time it’s different, it’s hard to credit that BAT is part of creating a ‘better tomorrow’ while they continue to aggressively market their cigarettes wherever they can. As with PMI, who are currently being investigated by the Australian authorities in relation to their sponsorship of Ferrari, it seems tobacco companies are determined to push the limits of regulation with their marketing practices. It will take more than a new logo and a fancy slogan to convince us they’ve turned over a new leaf.”
Notes and Links:
Action on Smoking and Health is a health charity working to eliminate the harm caused by tobacco use. For more information see: www.ash.org.uk/about-ash
ASH receives funding for its programme of work from Cancer Research UK and the British Heart Foundation.
ASH staff are available for interview and have an ISDN line. For more information send an email to email@example.com or ring 020 7404 0242. Out of hours
contact Deborah Arnott (Chief Executive, ASH) on 07976 935 987 or Hazel Cheeseman (Director of Policy, ASH) on 07754 358 593.