MEPs spurn tobacco industry lobbying & vote for health

Wednesday 13 May 1998

ASH/ Press releases/


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Press release13 May 1998 ASH
Action on Smoking
and Health

MEPs spurn tobacco industry lobbying and vote for health

Members of the European Parliament have today rejected tobacco industry propaganda byvoting to ban tobacco advertising throughout the European Union.

Clive Bates, Director of ASH, said, “This is wonderful news. It is very gratifyingthat MEPs have resisted the heavying tactics of the industry and voted for a positivehealth outcome. We estimate that the advertising ban will save about 4,000 lives per yearin the UK alone and up to 20,000 lives throughout Europe.”

Bates added: “The ban on tobacco advertising provides extra muscle for thosecountries which have been trying to resist the lobbying tactics of the industry, such asthe eastern European countries seeking membership of the EU. Tobacco represents a globalthreat: this ban will go a long way towards curbing the pernicious marketing tactics of anindustry whose products ultimately kill one in two of its users.”

“This will help to scupper the idea that cigarettes are glamorous, macho or sexy -something the industry has spent millions of pounds building up. The industry has reliedon advertising to create an attractive aura round its product, but once young smokers arehooked on the glamour, the industry relies on nicotine addiction to keep them smoking asadults,” said Bates.




Note to editors:
Smoking is responsible for 548,000 premature deaths a year in the European Union.



Contact Clive Bates, Director (020) 7739 5902
Amanda Sandford, Communications Director (020) 7739 5902
Pauline Doyle, Press Officer (020) 7739 5902 or 0171 249 2363 (hm)

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