Imperial Tobacco twists and burns
|ASH news release: Immediate: Friday 21 November 2003|
|An ad for Imperial Tobacco’s Rizla cigarette papers has been banned by the Advertising Standards Agency for promoting drug use. It featured a packet of cigarette papers that was twisted at one end; the logo on the packet stated “BURN +.” The ASA ruled that the ad and its strap line ‘Twist and Burn’ could be seen to be ‘condoning the consumption of illegal drugs’ .
Imperial insists that there was no intentional reference to drug use.
But ASH have discovered that Imperial Tobacco has registered ‘EZWider’ as their trademark for a potential new range of cigarette papers . The play on words, links cigarette papers to the cult 1969 movie Easy Rider.
Deborah Arnott, director of ASH, asks:
Easy Rider epitomises much of what people today believe the era of the sixties to have been like: the sex, drugs and rock n’ roll that defined a generation. Jimmy Hendrix, The Band, Steppenwolf; hippies, drugs and psychedelia; its all there – I wonder which bit Imperial were trying not to refer to when they applied for their EZWider cigarette paper trademark?
|Notes and links:
 ASA adjudication on cigarette paper ad (no longer available online)
 Imperial’s registration of trademark with the Patent Office:
|Contact: Deborah Arnott 020 7739 5902 (w) 079 7693 5987 (m) ISDN available|