Humiliating defeat for tobacco industry: High Court rules that ad restrictions at point of sale are lawful.
|ASH news release: For immediate release: Friday 5th November 2004
Humiliating defeat for tobacco industry: High Court rules that
ad restrictions at point of sale are lawful
The High Court has ruled today in favour of the Department of Health on the tobacco advertising point of sale regulations  which will now enter into force on 21 December 2004. This means that the only advertising permitted will be an A5 size advertisement, which may be for one or more brands, but must include a health warning occupying 30% of the surface area. All other types of advertising such as tobacco branded shelving units will be banned.
Deborah Arnott, Director of the health campaigning charity ASH, said:
“The Government has been vindicated. The tobacco industry has a track record of issuing challenges on questionable grounds which inevitably waste huge amounts of time and tax-payers’ money in defending them.
It is regrettable that there are any concessions at all in the Tobacco Advertising and Promotion Act. However, this ruling will at least severely limit promotional material at the point of sale.
This ruling may also assist other countries that have not yet banned tobacco advertising. The evidence that tobacco advertising encourages young people to smoke is well established. Therefore, a ban is a proportional response to the marketing of a deadly addictive drug.”
|Notes and links:
 Text of regulations: http://www.legislation.hmso.gov.uk/si/si2004/20040765.htm
|Contact: Deborah Arnott 020 7739 5902 (w) 079 7693 5987 (m) ISDN available|