Brief comment on BAT’s submission to the WHO

Tuesday 29 August 2000



ASH reaction to today’s call by British American Tobacco for “sensible tobacco regulation”


Emma Must, ASH’s International Campaign Manager said:  “BAT is being disingenuous. If they were really interested in reducing the global burden of death and disease due to smoking they would be backing tough international regulation, such as a global ban on tobacco marketing, not trying to wriggle out of it. The clever-sounding PR strategy they have launched today is designed to let them carry on with business as usual – selling a product which will eventually kill half those who use it”.


Must added: “They are always talking about measures to protect children because the more they talk about smoking being an adult habit the more it appeals to kids.”




For further information:


Emma Must, International Campaign Manager    tel +44 (0)20 7739 5902 (w)

Clive Bates, Director   tel.  +44 (0)20 7739 5902 (w)   077 6879 1237 (m)