ASH Daily News for 13 February 2019



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UK

  • McLaren and British American Tobacco reveal global partnership
  • Dudley hospitals and school gates to go smokefree

International

  • Singapore: Bill to enforce plain packaging for tobacco products passed

 

UK

McLaren and British American Tobacco reveal global partnership

Thirteen years after Formula One banned tobacco advertising amid tightening international regulation, British American Tobacco (BAT) and McLaren unveiled a global partnership on Monday 11th February.

The new partnership is being used by BAT to promote its “reduced risk” products such as its Vype and Vuse e-cigarettes and Glo heat-not-burn brands, under its new “A Better Tomorrow” trademark. BAT’s campaign mirrors Philip Morris International’s “Mission Winnow” initiative with Ferrari. The new logo was seen on Ferrari cars at the Japanese grand prix in October 2018. It led to claims that the chevron design evoked the famous Marlboro logo sponsorship on the car. The Philip Morris branding is being investigated by authorities in Australia.

Hazel Cheeseman, Director of Policy at ASH, said that it seemed tobacco companies “are determined to push the limits of regulation with their marketing practices. While tobacco companies may say that this time it’s different, it’s hard to credit that BAT is part of creating a ‘better tomorrow’ while they continue to aggressively market their cigarettes wherever they can.”

Source: The Times, 12 February 2019

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Dudley hospitals and school gates to go smokefree

Patients, visitors and staff will be prohibited from smoking on any of the Dudly Group NHS Foundation Trust sites from June 3rd 2019 the Trust’s Chief Executive, Diane Wake, has announced.

Ms. Wake said the Trust will be removing all of its smoking shelters and asking visitors, patients and staff to refrain from smoking on the premises. She said: “As a healthcare trust we clearly wish to promote a healthy environment…Smoking remains the leading cause of premature death in the UK…We will be supporting our staff who wish to use this opportunity to quit smoking by providing free support to them ready for June 3.”

In addition Kates Hill Primary School has asked parents and visitors not to smoke outside its school gates. The school is the first across the borough to take on the Dudley Council campaign. According to council figures, 34% of Dudley’s 2,204 year six pupils has a parent or carer who smokes. The council will be sending out a toolkit to all primary schools in the borough to help implement the campaign.told

Dudley Council Cabinet Member for Health and Adult Social Care Councillor Cathy Bayton said: “I hope that this campaign will be supported by our schools and by parents and carers, to reduce the amount of secondhand smoke our children are exposed to.”

Source: Dudley News, 12 February 2019

Dudley News – Dudley hospitals to become no-smoking zones
Dudley News – Campaign to ban smoking at school gates

International

Singapore: Bill to enforce plain packaging for tobacco products passed

New restrictions on cigarette packaging will be introduced in Singapore, after amendments to the Tobacco (Control of Advertisements and Sale) Bill were passed in Parliament on Monday 11th February 2019.

All tobacco products will have to be sold in plain packaging. This will mean standardised pack colour and all logos, with brand images and promotional information removed. Brand names and product names will be allowed, but only in a standard colour and font style. Graphic health warnings will also have to be at least 25 per cent bigger than existing ones.

In moving the Bill for a second reading, Senior Minister of State for Health Edwin Tong said that more needs to be done to reduce tobacco use. He noted that one in five men in Singapore smoke daily, and that the overall rates of smoking have fluctuated between 12% and 14% for the past 10 years. “Clearly, we need to do more to stem tobacco use among Singaporeans, with a view to denormalising the use of tobacco products and bringing overall smoking rates to a level that is as low as possible” he said.

Source: Channel News Asia, 11 February 2019

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