ASH Daily news for 01 March 2016



  • E-cigarettes are estimated to have helped 16,000-22,000 smokers in England to quit in 2014
  • Yorkshire: Bid to stop illegal tobacco dealers selling to children
  • Plymouth: More than half of shops sell e-cigs to children in undercover operation
  • Scotland: NHS Ayrshire and Arran become the first board to go tobacco free
  • E-cigarette ‘rip-off’ that could cost the NHS dear
  • Jersey: Smoking still leading cause of deaths
  • Hampshire: Discarded cigarette fine ‘disproportionate’
  • JTI reaction to plain packs review
  • US:Tobacco opponent takes on movie industry

    E-cigarettes are estimated to have helped 16,000-22,000 smokers in England to quit in 2014

    Researchers from University College London estimate that use of e-cigarettes produced up to 22,000 additional long-term quitters in England in 2014. A long-term quitter is someone who has not smoked for at least one year.

    The UCL team has been tracking the rapid rise in use of e-cigarettes using monthly national surveys and estimates that in 2014 almost 900,000 smokers used one of these products to try to quit.

    Deborah Arnott, chief executive of ASH, said: “This shows that electronic cigarettes can save lives.”

    She added: “Half all long-term smokers die prematurely, on average ten years early, from smoking. Smokers using e-cigarettes to quit are significantly more successful than those going cold turkey or using NRT [nicotine replacement therapy] gum or patches.”

    See also:
    – E-cigarettes hailed for helping 20,000 smokers to kick habit, The Times (£)
    – Opinion: Vapid Anti-Vapers, The Times (£)
    – How e-cigarettes helped me stop smoking, Bromsgrove Advertiser

    Source: Guernsey Press – 01 March 2016

    Yorkshire: Bid to stop illegal tobacco dealers selling to children

    A campaign aimed at cutting supply and demand for illegal tobacco and stopping dealers who sell to children has been relaunched across West Yorkshire.

    The Keep It Out campaign, which originally ran in summer 2014, was setup by the Tackling Illicit Tobacco for Better Health Programme – which is made up of Bradford, Calderdale, Kirklees, Leeds and Wakefield councils.

    Since the start of the programme, more than 900,000 illegal cigarettes and 330kg of hand rolling tobacco with an estimated street value of £157,500 have been seized.

    See also:
    – Campaign targets illegal tobacco trade in West Yorkshire, Radio Aire
    – Black market cigarettes and tobacco valued at almost 160,000 seized in crackdown, Telegraph and Argus

    Source: Yorkshire Evening Post – 01 March 2016

    Plymouth: More than half of shops sell e-cigs to children in undercover operation

    More than half the Plymouth shops tested in a recent undercover operation sold e-cigarettes to children, it has been revealed.

    New laws on selling e-cigarettes to children were introduced last year, and Plymouth City Council Trading Standards were checking whether they were being applied by retailers.

    Officers visited 15 shops and nine of them sold to children.

    See also:
    – Plymouth shops fail e-cig children test, ITV

    Source: Plymouth Herald – 29 February 2016

    Scotland: NHS Ayrshire and Arran become the first board to go tobacco free

    NHS Ayrshire and Arran is the first area NHS board in Scotland to endorse Scotland’s Charter for a Tobacco-free Generation.

    The Charter for a Tobacco-free Generation is a new initiative from ASH Scotland in response to the Scottish Government’s goal of creating a tobacco-free generation of Scots by 2034.

    The Charter has six key principles that encourage organisations to examine how they can best contribute to the tobacco-free goal.

    Source: Carrick Gazette – 29 February 2016

    E-cigarette ‘rip-off’ that could cost the NHS dear

    The Daily Mail reports that firms making e-cigarettes could be over-charging customers – with research showing refill cartridges are being sold for around £1.50, despite costing only about 4p to produce.

    This means customers are paying roughly 37 times the cost price, when typically consumers pay around eight times the cost of manufacturing a product.

    The article suggests that taxpayers could lose out if the NHS finalises a deal for British American Tobacco to supply prescription e-cigarettes.

    A Department of Health spokesperson said: ‘As there are currently no licensed e-cigarettes on the market, any concerns are based on pure speculation.

    ‘In any case the NHS has put strict systems in place to make sure we get the best value for money.’

    BAT declined to comment.

    Source: Mail Online – 27 February 2016

    Jersey: Smoking still leading cause of deaths

    Smoking is still one of the leading causes of death in adults over the age of 35, despite a decrease in the number of smokers in Jersey over the past decade, a report has found.

    The Jersey Smoking Profile 2015, published by the Health Department, reveals that in 2014, 132 adults aged 35 and over died from conditions caused by smoking.

    Following the release of the figures, the Health Department is looking to update the tobacco strategy to continue to tackle smoking in the Island.

    Source: Jersey Evening Post – 29 February 2016

    Hampshire: Discarded cigarette fine ‘disproportionate’

    An East Hampshire man has hit out at the district council’s zero-tolerance litter campaign, not because he resents being “caught in the act” but because the £75 fine, he believes, is disproportionate to the size of the crime.

    But EHDC says that by imposing such a fine people will think twice before dropping litter, something which will help address the district’s litter problem.

    Mr Dupont is particularly concerned that delivery of EHDC’s litter enforcement campaign is being outsourced and that the level of fine is set to allow a third party to make a profit, rather than EHDC using the money raised by fines to off-set government cutbacks and to clean up the streets.

    It has been confirmed that EHDC receives just £30 from every £75 fine.

    Source: Petersfield Herald – 29 February 2016

    JTI reaction to plain packs review

    JTI has responded to the Australian Department of Health’s Post-Implementation Review (PIR) of the Tobacco Plain Packaging Act.

    According to Michiel Reerink, JTI’s regulatory strategy vice president, “the report fails to properly take into account that smoking rates had been steadily declining for years, long before the introduction of this branding ban, and that the measure hasn’t accelerated this decline.”

    Source: Tobacco Reporter – 29 February 2016

    US:Tobacco opponent takes on movie industry

    A San Francisco Bay Area activist has filed a class action against six major movie studios and the Motion Picture Association of America to try to stop children from being exposed to tobacco products in movies.

    Timothy Forsyth is suing Disney, Paramount, Sony, Twentieth Century Fox, Universal, Warner Bros., the MPAA and the National Association of Theatre Owners in Federal Court.

    Forsyth wants an injunction ordering the defendants to give any film that depicts smoking an “R” rating, unless it accurately reflects the dangers of smoking, and required to certify that no one involved in the production process was given anything in exchange for using or showing tobacco products on screen. He also wants more than $5 million in damages.

    Source: Courthouse News Service – 29 February 2016