ASH Daily News 9 March 2018



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UK

  • Pregnant women in Blackpool are 17 times more likely to light up than in Wokingham, NHS data shows
  • National No Smoking Day 2018: All you need to know

International

  • Tobacco: a deadly business: How children around the world are exposed to cigarette advertising
  • Canada: A menthol cigarette ban may influence smokers to quit
  • USA: Big tobacco is targeting the world’s most vulnerable to increase profits

Link of the Week

  • No Smoking Day Thunderclap

UK
Pregnant women in Blackpool are 17 times more likely to light up than in Wokingham, NHS data shows

New NHS data showed 27.8% of expectant mothers smoked until they gave birth in Blackpool between October and December 2017. By contrast, just 1.6% of pregnant women in Wokingham smoked by the time they delivered, according to the figures.

Smoking in pregnancy is dangerous and can increase the risk of premature births, miscarriages and having a stillborn child. The current ‘national ambition’ is for just 6% or less of pregnant women to smoke. The national rate is currently 10.8%.

Hazel Cheeseman, director of policy at public health charity Action on Smoking and Health, said: “Smoking rates vary around the country and are highest where people are most deprived. Women in our poorest communities find it harder to quit, they are often living in households with smokers and are more highly addicted to nicotine. As such it is very disappointing to see services offering support for smokers disappearing from the communities that need them most.”

Source: Daily Mail, 8 March 2018

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National No Smoking Day 2018: All you need to know

The annual health awareness day, celebrated in the United Kingdom, provides smokers with the resources they need to quit once and for all. An accompanying social media campaign, as well as a handy support line to answer any and call questions you may have, can provide additional support.

The theme for 2018 is ‘#TellUsYourWay’, which encourages smokers to share how they curbed their addiction.

Source: Daily Mail, 8 March

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International
Tobacco: a deadly business: How children around the world are exposed to cigarette advertising

School children around the world are being exposed on a daily basis to cigarette advertising and promotions by a tobacco industry that needs to recruit the young to maintain its vast profits. A major investigation in more than 22 countries across four continents by campaigners and experts has found cigarettes on sale close to school gates and advertising which normalises smoking. Stalls and shops full of vibrantly colourful branding sell single cigarettes at pocket money prices alongside sweets and candies.

Experts stress the harm. “The evidence is sufficient to conclude that advertising and promotional activities by the tobacco companies cause the onset and continuation of smoking among adolescents and young adults,” said the US Surgeon General’s report in 2014.

In nearly all the countries surveyed, there were cigarettes or promotions on display close to sweets, soda drinks or stationery in shops or in stalls just outside schools, and often at the eye line of children. There was often vibrantly colourful branding, ‘power walls’ of products often near cashiers, and digital screens showing tobacco advertising. Banner ads bore the names of cigarette brands in letters sometimes larger than the name of the shop. Flavoured cigarettes were on sale and so were single sticks, which are more affordable for young smokers.

Source: The Guardian, 9 March 2018

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Canada: A menthol cigarette ban may influence smokers to quit

One month after Ontario fully banned menthol in cigarettes, twice as many menthol smokers attempted to quit compared to how many had predicted they would do so in the months leading up to the ban, according to a small study from the Ontario Tobacco Research Unit and the Dalla Lana School of Public Health at the University of Toronto.

Of 325 menthol cigarette smokers interviewed before and after the ban went into effect on January 1, 2017, 29% had tried to quit by the February 1 survey whereas only 14.5% thought they would do so when asked in late 2016.

See More:
JAMA Internal Medicine: Association of Ontario’s Ban on Menthol Cigarettes With Smoking Behavior 1 Month After Implementation

Source: Reuters, 8 March 2018

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USA: Big tobacco is targeting the world’s most vulnerable to increase profits

The sixth edition of The Tobacco Atlas and its companion website TobaccoAtlas.org finds the tobacco industry is increasingly targeting vulnerable populations in emerging markets, such as Africa, Asia, and the Middle East, where people are not protected by strong tobacco control regulations. The report was released at the 17th World Congress on Tobacco OR Health in Cape Town, South Africa.

The Atlas, which is co-authored by American Cancer Society and Vital Strategies, graphically details the scale of the tobacco epidemic around the globe. It shows where progress has been made in tobacco control, and describes the latest products and tactics being deployed by the tobacco industry to grow its profits and delay or derail tobacco control efforts. In response to an evolving tobacco control landscape, the Sixth Edition includes new chapters on regulating novel products, partnerships, tobacco industry tactics and countering the industry.

Source: Medical Xpress, 8 March 2018

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Link of the Week
No Smoking Day Thunderclap

ASH and Fresh North East are teaming up for No Smoking Day to remind people that there has never been a better time to quit, and there have never been more options available.

As a part of this effort, we have created a Thunderclap to share the message as widely as possible.

Thunderclap is a tool used to co-ordinate the mass sharing of a Tweet at a defined time on a defined date. The Tweet gives key details and sends users to the key campaign messages and resources.

To take part, follow this link and follow the sign in process. You may notice that Thunderclap asks for permission to Tweet on your behalf – this is simply so it can send the one message linked to the campaign.

The more people that take part in the campaign the better, so click below to sign up!

Sign Up Here

 

 

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