ASH Daily News 20 April 2018



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UK

  • Online ads help pregnant smokers quit

International

  • USA: Philip Morris loses 16% in value in worst day since 2008
  • USA: Juul is gaining in popularity and has Wall Street worried about tobacco stocks
  • Japan: Office smokers in Japan are told they must wait 45 minutes after having a cigarette before they are allowed to use a lift to avoid harming others

UK
Online ads help pregnant smokers quit

A new NIHR-funded study reveals that commercial online advertising about cessation support could engage large numbers of women earlier in their pregnancies, and at a lower cost. The study, led by the University of Cambridge, in collaboration with UEA and the University of Nottingham, is the first to investigate online uptake of cessation support among pregnant smokers.

Researchers explored the uptake of a smoking cessation intervention called MiQuit and looked at what the best strategies would be to maximise its reach and uptake. MiQuit is a low-cost, NHS-supported, tailored text-messaging intervention specifically developed for pregnant smokers. It was designed by Dr Felix Naughton from UEA’s School of Health Sciences. It is fully-automated and user-initiated, so women can start using it without the need for any health professional involvement. There is early evidence of its effectiveness for helping pregnant smokers quit and a definitive trial is now underway.

See More:
JMIR: Uptake of Tailored Text Message Smoking Cessation Support in Pregnancy When Advertised on the Internet (MiQuit): Observational Study

Source: Medical Xpress, 19 April 2018

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International
USA: Philip Morris loses 16% in value in worst day since 2008

Philip Morris shares dropped after the company reported disappointing revenues as growth in its heated tobacco devices slowed and cigarette demand continued to decline. Shares in the company fell as much as 16.3 percent to $84.86 and were headed for the worst single-day performance since 2008. The fall wiped about $26bn from the company’s market valuation.

See More:
Financial Times: Philip Morris warning damps tobacco shares

Source: Financial Times, 19 April 2018

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USA: Juul is gaining in popularity and has Wall Street worried about tobacco stocks

Citigroup analysts warned investors that the Juul, an e-cigarette, was beginning to disrupt tobacco stocks.

The analysts expect a sustained slowdown for tobacco companies — something they see as directly attributable to the Juul and its “rapid growth.” They said its skyrocketing sales would pose a significant challenge to traditional tobacco earnings.

Source: Business Insider, 19 April 2018

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Japan: Office smokers in Japan are told they must wait 45 minutes after having a cigarette before they are allowed to use a lift to avoid harming others

A new policy at Ikoma city hall has staff and visitors to undergo a ‘decontamination’ period or take the stairs after lighting up. Local government officials said ‘exhaled air from smokers could cause passive smoking, and the impact is especially serious in closed spaces’. There were no actual penalties for breaching the policy but it has been strictly adhered to by workers since it began this month.

Ikoma already introduced tough curbs on smoking in the city of 121,000 people, including fining anyone smoking on public roads near the train station £131. ‘City officials must actively engage in countermeasures against the issue of secondhand smoke because the burden is put on the citizens,’ local government policy states.

Source: Daily Mail, 19 April 2018

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ASH Daily News is a digest of published news on smoking-related topics. ASH is not responsible for the content of external websites. ASH does not necessarily endorse the material contained in this bulletin.