Local Toolkit

local toolkit header

The Local Toolkit is a set of materials for local public health professionals involved in tobacco control. It was created by ASH, the Faculty of Public Health, the Local Government Association and Fresh. The materials are designed for use with Councillors and other stakeholders to help ensure that tackling tobacco use is high on the local public health agenda.

Together these resources will allow you to:

  • demonstrate the scale of the harm locally caused by tobacco use and the contribution this makes to health inequalities,
  • demonstrate the cost to local communities, local economies and service providers,
  • demonstrate the evidence of effectiveness of local action on tobacco and health, including tobacco control work and local stop smoking services.

The materials are designed for you easily to integrate local data from PHE’s local tobacco control profiles and from the ASH Ready Reckoner.



Making the case for strong local tobacco control
This document is designed to help you make the case for evidence based local tobacco control.

Ready Reckoner tool 2018
Calculate the local costs of smoking with our Ready Reckoner. It’s an easy to use Excel spreadsheet that provides estimates of the local cost of smoking to smokers, the NHS and society at large. The estimates are based on national data and you can see notes on the tool’s methodology here. For local authorities that want to publicise the impact of smoking on their area, ASH has prepared this template press release using local figures.

Annual Tobacco Control Report

Reports written by ASH and commissioned by Cancer Research UK on the state of funding for, and provision of, tobacco control measures and smoking cessation services in England.

Councillors’ briefings
This is a series of short papers for key Councillors including members of Health and Wellbeing Boards and Health Scrutiny Committees.

Health Inequalities Resource Pack
A set of materials to help reduce smoking rates among people experiencing health inequalities.

FCTC Article 5.3 toolkit
A set of materials to help you protect public health policies from the influence of the tobacco industry.

The Cost to Social Care
ASH commissioned research that estimates the cost of smoking to the social care system.

Local public opinion
Short digests of public opinion by region on key tobacco issues.

Local tobacco alliance resources
A set of materials to support the development of new tobacco control alliances and provide information for those planning to renew or refresh their alliance.

A series of webinars providing up-to-date information on a range of key topic areas.

Selection of slide packs
A selection of slide decks for you to use and adapt to share key tobacco control messaging.

Deaths caused by smoking each year in England.


External Resources

Local tobacco control profiles
Local data on key indicators and trends for your local area by Public Health England.

Tobacco Control Plan for England
View a pdf version of Towards a Smokefree Generation: A Tobacco Control Plan for England.

NICE Guidance on Smoking
A collation of public health and clinical guidance on smoking related issues.

Public Health England’s JSNA Toolkit
PHE’s JSNA support pack helps local areas develop joint strategic needs assessments and local joint health and wellbeing strategies that effectively address public health issues relating to alcohol, drug and tobacco use.


Regional Office and Support Contacts

North East: Fresh

Yorkshire and the Humber: Breath 2025


If you have any queries about these pages, please contact enquiries@ash.org.uk