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Standardised Plain Packaging



The UK is the second country in the world and the first in Europe to require cigarettes to be sold in plain, standardised packaging, following the lead of Australia which implemented the measure in December 2012.

For more information see ASH’s briefings below and the Smokefree Action Coalition website which has a dedicated page on standardised packaging  which includes links to key parliamentary debates and press releases.

See below for a summary of the High Court judgement on the tobacco industry’s legal challenge to standardised packaging released on 19 May 2016.

Standardised packaging

Australia was the first country in the world to implement standardised packaging of tobacco products, prohibiting company logos and colours.  The law which took effect on 1 December 2012 also requires enlarged pictorial health warnings on both sides of the pack.

Tobacco Industry Legal Challenge to Standardised Packaging of Cigarettes and Tobacco Products


For research and media purposes, ASH is providing a summary of the High Court judgement on the tobacco industry’s legal challenge to standardised packaging on 19 May 2016.

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Standard packs briefing for health professionals


This short briefing for health professionals answers some of the most commonly asked questions about the new tobacco packaging.

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Standardised Packaging Postcard


A postcard explaining the changes to tobacco packaging due to take effect from May 2016.

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Plain Packaging – An International Overview


A summary of developments around the world. Produced by the Canadian Cancer Society.  May 2016

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ASH Briefing on Standardised Tobacco Packaging


Tobacco packaging has become one of the tobacco industry’s leading promotional tools. Research suggests that standardised packaging would increase the impact of health warnings, reduce false and misleading messages that one type of cigarette is less harmful than another, and reduce the attractiveness of smoking to young people.  

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Standardised Packaging: Facts V Fiction


This briefing explains the changes to tobacco packaging that will take effect in the UK from 20th May 2016.  

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Legal Opinion on standardised tobacco packaging


Legal Opinion on the compatibility of the UK proposals to introduce standardised packaging on tobacco products in England with the revised EU Tobacco Products Directive.

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ASH response to consultation on regulations for standardised packaging


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ASH response to consultation on standardised tobacco packaging


Response to government consultation on standardised packaging of tobacco products.

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